{"id":7331,"date":"2025-01-22T01:28:07","date_gmt":"2025-01-22T01:28:07","guid":{"rendered":"https:\/\/momentsunfolded.com\/?p=7331"},"modified":"2025-01-22T01:28:11","modified_gmt":"2025-01-22T01:28:11","slug":"why-apple-ads-always-show-the-time-at-941","status":"publish","type":"post","link":"https:\/\/momentsunfolded.com\/archives\/7331","title":{"rendered":"Why Apple ads always show the time at 9:41"},"content":{"rendered":"<header class='\"entry-header\"'>\n<div class='\"entry-content\"' data-word-count='\"651\"' data-p-count='\"17\"'>\n<p><strong>Apple ads have a unique feature that has puzzled many: the time displayed on devices is always set to 9:41.\n<p>But why is this? It all started with Steve Jobs, and despite changes over time, Apple has stuck to this specific time for years.\n</p><div id='\"ez-toc-container\"' class='\"ez-toc-v2_0_71' counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction>\n<div class='\"ez-toc-title-container\"' data-word-count='\"110\"'>\n<p class='\"ez-toc-title\"'>Table of Contents\n\n<nav>\n<ul class='\"ez-toc-list' ez-toc-list-level-1>\n<li class='\"ez-toc-page-1' ez-toc-heading-level-2>The beginning of the 9:41 time\n</li><li class='\"ez-toc-page-1' ez-toc-heading-level-2>Why did Apple vhoose 9:41?\n</li><li class='\"ez-toc-page-1' ez-toc-heading-level-2>Apple moves away from the tradition\n\n\n\n<h2><span id='\"The_beginning_of_the_9_41_time\"' class='\"ez-toc-section\"'>The beginning of the 9:41 time\n<figure class='\"wp-caption' aligncenter><img decoding='\"async\"' class='\"lazy' loaded src="%5C%22https:%5C/%5C/photo.wikiany.net%5C/uploads%5C/photos%5C/2025%5C/01%5C/20%5C/why-apple-ads-always-show-the-time-at-941__u29__0-42075500_1737353886.JPG%5C%22" alt='\"why' apple ads always show the time at width='\"862\"' data-src='\"https:\/\/photo.wikiany.net\/uploads\/photos\/2025\/01\/20\/why-apple-ads-always-show-the-time-at-941__u29__0-42075500_1737353886.JPG\"' data-was-processed='\"true\"'><figcaption class='\"wp-caption-text\"'>Apple ads have the time set to 9:41, a practice starting with the iPad launch in 2010.\n<p>The tradition began in 2010 with the release of the first iPad. Steve Jobs set the time on the device to 9:41 to mark a significant moment in Apple\u2019s history.<br>\nThis was the time when the first iPhone was announced in 2007.\n</p><p>The meaning behind 9:42\n</p><p>Before 9:41, the time was initially set to 9:42. This was because Steve Jobs\u2019 announcement of the iPhone happened exactly at 9:42 AM.\n</p><p>It was a deliberate choice to align the on-screen time with the actual moment the product was revealed.\n</p><h2><span id='\"Why_did_Apple_vhoose_9_41\"' class='\"ez-toc-section\"'>Why did Apple vhoose 9:41?\n<figure class='\"wp-caption' aligncenter><img decoding='\"async\"' class='\"lazy' loaded src="%5C%22https:%5C/%5C/photo.wikiany.net%5C/uploads%5C/photos%5C/2025%5C/01%5C/20%5C/why-apple-ads-always-show-the-time-at-941__u29__0-08280000_1737353886.JPG%5C%22" alt='\"why' apple ads always show the time at width='\"616\"' data-src='\"https:\/\/photo.wikiany.net\/uploads\/photos\/2025\/01\/20\/why-apple-ads-always-show-the-time-at-941__u29__0-08280000_1737353886.JPG\"' data-was-processed='\"true\"'><figcaption class='\"wp-caption-text\"'>Originally, Apple set the time to 9:42 during the iPhone launch to match the actual announcement time.\u00a0\n<p>Steve Forstall, former senior vice president of iOS Software at Apple, explained in 2010 that keynotes were timed carefully.\n</p><p>This allowed the product reveal to happen about 40 minutes into the presentation.\n</p><p>They aimed for the time displayed to match the time on the audience\u2019s watches, even though they couldn\u2019t hit it exactly.\n</p><h2><span id='\"Apple_moves_away_from_the_tradition\"' class='\"ez-toc-section\"'>Apple moves away from the tradition\n<p>Since the first iPad release, Apple has continued the 9:41 tradition. However, in recent years, the strict adherence to this timing has relaxed.\n<figure class='\"wp-caption' aligncenter><img decoding='\"async\"' class='\"lazy' loaded src="%5C%22https:%5C/%5C/photo.wikiany.net%5C/uploads%5C/photos%5C/2025%5C/01%5C/20%5C/why-apple-ads-always-show-the-time-at-941__u29__0-70546400_1737353885.JPG%5C%22" alt='\"why' apple ads always show the time at width='\"708\"' data-src='\"https:\/\/photo.wikiany.net\/uploads\/photos\/2025\/01\/20\/why-apple-ads-always-show-the-time-at-941__u29__0-70546400_1737353885.JPG\"' data-was-processed='\"true\"'><figcaption class='\"wp-caption-text\"'>The change to 9:41 occurred because presentations were timed to reveal products about 40 minutes in.\n<p>&nbsp;\n</p><p>As Apple now produces pre-recorded videos of new product releases, the exact timing is less critical.\n</p><div>\n<div><span class='\"ctaText\"'>See also\u00a0\u00a0<span class='\"postTitle\"'>China reveals Ai-driven spherical robot to capture criminals\n\n<p>Despite the shift in Apple\u2019s approach to product announcements, the 9:41 time remains a symbol of Jobs\u2019 influence on the company.\n</p><p>It\u2019s a small but significant detail that continues to be featured in Apple\u2019s advertisements, maintaining a sense of continuity with the past.\n</p><p>Apple is also known for its secretive projects, like the Titan car project. Although it was discontinued in 2024, the company spent $10 billion over ten years trying to bring it to market.\n<figure class='\"wp-caption' aligncenter><img decoding='\"async\"' class='\"lazy' loaded src="%5C%22https:%5C/%5C/photo.wikiany.net%5C/uploads%5C/photos%5C/2025%5C/01%5C/20%5C/why-apple-ads-always-show-the-time-at-941__u29__0-25215800_1737353885.JPG%5C%22" alt='\"why' apple ads always show the time at width='\"774\"' data-src='\"https:\/\/photo.wikiany.net\/uploads\/photos\/2025\/01\/20\/why-apple-ads-always-show-the-time-at-941__u29__0-25215800_1737353885.JPG\"' data-was-processed='\"true\"'><figcaption class='\"wp-caption-text\"'>\n<p>Despite the project\u2019s cancellation, it reflects Apple\u2019s ambitious vision, even when things don\u2019t always go as planned.\n</p><p>The 9:41 time on Apple ads is more than just a random detail\u2014it\u2019s a tribute to Steve Jobs\u2019 vision and the history-making iPhone reveal.\n</p><p>Even as Apple evolves, this small touch remains a lasting part of their branding.\n\n","protected":false},"excerpt":{"rendered":"</p><p>Apple ads have a unique feature that has puzzled many: the time displayed on devices is always set to 9:41. But why is this? It all started with Steve Jobs, and despite changes over time, Apple has stuck to this specific time for years. Table of Contents The beginning of the 9:41 time Why did [&hellip;]\n","protected":false},"author":2,"featured_media":7332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/momentsunfolded.com\/wp-json\/wp\/v2\/posts\/7331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/momentsunfolded.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/momentsunfolded.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/momentsunfolded.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/momentsunfolded.com\/wp-json\/wp\/v2\/comments?post=7331"}],"version-history":[{"count":2,"href":"https:\/\/momentsunfolded.com\/wp-json\/wp\/v2\/posts\/7331\/revisions"}],"predecessor-version":[{"id":7334,"href":"https:\/\/momentsunfolded.com\/wp-json\/wp\/v2\/posts\/7331\/revisions\/7334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/momentsunfolded.com\/wp-json\/wp\/v2\/media\/7332"}],"wp:attachment":[{"href":"https:\/\/momentsunfolded.com\/wp-json\/wp\/v2\/media?parent=7331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/momentsunfolded.com\/wp-json\/wp\/v2\/categories?post=7331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/momentsunfolded.com\/wp-json\/wp\/v2\/tags?post=7331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}</p></figcaption></figure></p></span></span></div></div></figcaption></figure></p></span></h2></figcaption></figure></span></h2></figcaption></figure></span></h2></li></ul></nav></p></div></div></strong></p></div></header>