A millionaire has sparked outrage by pleading for private firefighters to protect his property as the devastating wildfires rage through LA.\n

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Millionaire\u2019s controversial plea for private firefighting assistance\n\n\n\n
Millionaire, Keith Wasserman, a Los Angeles millionaire and real estate investor, faced backlash for a social media post during the Pacific Palisades wildfires.\n
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CEO Keith Wasserman faced backlash for seeking private firefighters to protect his Pacific Palisades home.\n
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Wasserman, co-founder of Gelt Venture Partners, asked for help from private firefighters to save his mansion.\n
\u201cDoes anyone have access to private firefighters? Will pay any amount. All neighbors\u2019 houses burning,\u201d he wrote on X.\n
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The post went viral, receiving over 900,000 views and nearly 500 replies. Many accused Wasserman of being \u201ctone deaf.\u201d\n
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Table of Contents\n\n
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Public backlash highlights anger over \u2018privileged\u2019 behavior during crisis\n
Despite the criticism, some expressed sympathy.\n
Private firefighting services and their controversial role in california\n
Residents and emergency responders navigate chaos and loss\n\n\n\n
Public backlash highlights anger over \u2018privileged\u2019 behavior during crisis\n
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Critics called his plea \u201ctone deaf,\u201d highlighting the privilege of hiring help amid a community-wide crisis.\n
Social media users criticized Wasserman for prioritizing property over community needs.\n
\u201cIncredible nerve,\u201d one user commented. \u201cHe\u2019s asking for resources while others are struggling to evacuate.\u201d\n
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Another called it a \u201cpublic display of rich privilege in a time of crisis.\u201d\n
Wasserman responded by defending his intentions, stating he wanted to \u201cprotect homes\u201d and had evacuated earlier.\n
Despite the criticism, some expressed sympathy.\n
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The wildfire has devastated 2,900 acres, forcing evacuations and threatening 13,000 structures in the area.\n
\u201cYou\u2019re alive\u2014that\u2019s what matters most right now,\u201d one supporter wrote.\n
Devastation caused by pacific palisades wildfire. The wildfire has consumed over 2,900 acres in Pacific Palisades and surrounding areas.\n
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California Governor Gavin Newsom confirmed the destruction of \u201cmany structures.\u201d Nearly 30,000 residents are under evacuation orders.\n
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See also\u00a0\u00a0McDonald\u2019s faces backlash over vegetarian wrap mistakes\n\n
The blaze has destroyed multimillion-dollar homes and\u00a0forced residents\u00a0to flee on foot.\n
Firefighters have struggled to contain the flames due to hurricane-force winds and poor visibility.\n
Private firefighting services and their controversial role in california\n
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Private firefighters have faced scrutiny, with authorities intervening in past cases for safety violations.\u00a0\n
Private firefighting companies have been used in past California wildfires. In 2021, they were deployed to protect vineyards.\n
However, their actions raised concerns. Authorities accused private crews of lighting dangerous backfires and failing to coordinate with Cal Fire.\n
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These incidents highlight the risks and ethical dilemmas of using private resources during public emergencies.\n
Residents and emergency responders navigate chaos and loss\n
The evacuation has been chaotic, with frightened residents abandoning cars to escape the fire.\n
Firefighters used bulldozers to clear vehicles blocking evacuation routes. Expensive\u00a0cars were left crumpled and damaged.\n
Pasadena Park Healthcare & Wellness Center evacuated residents, including a 102-year-old woman, as the nearby Eaton Fire grew.\n
Despite the destruction, Los Angeles Fire Chief Kristin Crowley reported no immediate deaths or injuries.\n\n","protected":false},"excerpt":{"rendered":"
A millionaire has sparked outrage by pleading for private firefighters to protect his property as the devastating wildfires rage through LA. Millionaire\u2019s controversial plea for private firefighting assistance Millionaire, Keith Wasserman, a Los Angeles millionaire and real estate investor, faced backlash for a social media post during the Pacific Palisades wildfires. CEO Keith Wasserman faced […]\n","protected":false},"author":2,"featured_media":6186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/momentsunfolded.com\/wp-json\/wp\/v2\/posts\/6185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/momentsunfolded.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/momentsunfolded.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/momentsunfolded.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/momentsunfolded.com\/wp-json\/wp\/v2\/comments?post=6185"}],"version-history":[{"count":2,"href":"https:\/\/momentsunfolded.com\/wp-json\/wp\/v2\/posts\/6185\/revisions"}],"predecessor-version":[{"id":6188,"href":"https:\/\/momentsunfolded.com\/wp-json\/wp\/v2\/posts\/6185\/revisions\/6188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/momentsunfolded.com\/wp-json\/wp\/v2\/media\/6186"}],"wp:attachment":[{"href":"https:\/\/momentsunfolded.com\/wp-json\/wp\/v2\/media?parent=6185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/momentsunfolded.com\/wp-json\/wp\/v2\/categories?post=6185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/momentsunfolded.com\/wp-json\/wp\/v2\/tags?post=6185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}